Priority Lawn & Landscape rebrands as Priority Landscape & Outdoor Living

Priority Lawn & Landscape has changed its name to Priority Landscape & Outdoor Living as the Cincinnati west-side company expands beyond mowing into retaining walls, patios and a public materials yard in Sayler Park. The rebrand reflects faster growth, a broader service mix and a push to make the business easier for customers to understand.

Why it matters: - The new name signals a shift from basic lawn care to a broader outdoor living business that can sell hardscaping and materials as well as maintain properties. - The rebrand gives customers a clearer read on what the company does after rapid growth in the past two years. - The Sayler Park yard gives homeowners and contractors a local place to buy materials by the scoop, with loading included at no charge.

What happened: - Priority Lawn & Landscape rebranded Tuesday as Priority Landscape & Outdoor Living, owner Johnny Perry said. - The company’s legal name change was recorded by the Ohio secretary of state's office effective Aug. 14. - The business also launched a new logo and a new website at prioritycincy.com. - The company operates from a 1.2-acre lot at 7501 Gracely Drive in Sayler Park, where the materials yard opened to the public March 20.

The details: - Perry said the company started with one man cutting grass in Delhi Township in 2021 and grew into a staff of six, three grounds crews and a part-time tree division. - Priority has built about 53 retaining walls and 35 paver patios, with most of that work completed in the past two years. - Homeowners and contractors can buy mulch, topsoil, limestone, decorative stone and road salt from 8 a.m. to 5 p.m. on weekdays and 9 a.m. to 2 p.m. on Saturdays. - The company’s crews spread about 760 yards of mulch a year, and the yard sold roughly 60 additional yards to walk-in customers in its first season. - Priority bought 100 tons of road salt last October, its first winter with storage on site. - Perry said the company is the only local source selling salt by the scoop, which matters in the week before a storm. - The company will use the old and new names into early 2027 so customers can find it. - Free quotes are available at prioritycincy.com or by calling (513) 430-6114.

Between the lines: - Perry did not plan to build a landscaping company; he earned a biology degree with a chemistry minor at Mount St. Joseph University and had been headed for physician assistant school before the pandemic changed his plans. - Perry said he knew how to do the work and wanted a company of his own. - The rebrand also helps prevent confusion for people who might not realize the company builds walls and patios from its old lawn-care name. - The new website, built by Cincy Digital, organizes the business into hardscaping, landscaping, seasonal services, commercial and materials. - The new logo, a block letter P with a stone wall in the base and a leaf across the front, was prepared for commercial use by Slusher Signs.

What's next: - Priority will keep using the former name alongside the new one into early 2027. - The company plans to keep leaning into design-build work, materials sales and property maintenance as its core business. - Perry said the goal is to make the yard a place customers can pull into when they need materials or outdoor living services.

The bottom line: - Priority’s rebrand matches a bigger business: a lawn-care startup is now positioning itself as a full-service outdoor living company on Cincinnati’s west side.